Research

 This is my analyse of the advertisement 

A. Advertisement 1

Title of the Advertisement: "That's how I roll"
Brand/Product: MoneySuperMarket Insurance
Duration of the Advertisement: 1 minute

Brief Overview/Summary: uses a white nerdy guy that are feeling cool.

1. Target Audience

• 17ish until 40ish aged man, because they uses ladies to attract people in the ads.

  
  

2. Message and Purpose

• Message= Use this insurance so u can feel confident, cool and safe because you are 

  saving your money.

• Purpose= To attract and persuade anyone to use the MoneySuperMarket insurance to 

  save their money.

3. Meaning and Interpretation

• The white nerdy guy are feeling cool and confident after using the insurance.

4. Effectiveness

• Its quite effective because they uses Snoppdog and his song "That's how I roll" in the

  advertisement to attract many people attention

  
  

5. Personal Response

• For me personaly, its quite funny and enjoyable because of the representation of the white

  guy confidence after using the insurance.

  
  

6. Comparative Analysis (Optional)

• Compared to another insurance advertisement, this MoneySuperMarket insurance attract many people attention because of how unique and different it is, because at first people

  might be questioning about the context of this advertisement, although this type of advertisement have been used many times by some of other brand.

• 
  

  
  

  B. Advertisement 2

  
  

  
  

  
  
  

  
  

Title of the Advertisement: Cadbury Gorilla playing drum

Brand/Product: Cadbury Chocolate Bar

Duration of the Advertisement: 1 minute and 43 seconds

Brief Overview/Summary: uses a gorilla to play a drum to attract people's attention.

1. Target Audience

• Young aged until Old people, because they uses this certain song that people in any age listens.

2. Message and Purpose

• Message= gorilla playing drum to attract people's attention, with the purple background in it.

• Purpose= To attract and persuade anyone to watch the advert because of the gorilla playing drum are unique and interesting, and to make people talk about it because of how random it was.

  
  

3. Meaning and Interpretation

• The Gorilla playing drum with the purple background in the back as an interpretative of Cadbury's signature colour.

• Meaning: It has no meaning, since they didn't put the context in the advertisement.

  
  

4. Effectiveness

• Its so effective because the advert has nothing to do with the product, but it does seek so many people attention of how random and unique it was, so people were talking about how

  unique and interesting it is, and from that, the product selling are getting higher.

• 5. Personal Response

  • For me, the advert is is very interesting because of how random it was, make 

    people questioning about it, and it is effective to seek people's attention towards 

    the product.

  
  
  6. Comparative Analysis (Optional)

• Compared to another brand that sell the same product, this Cadbury advertisement is one of the most successful ads, because of how different it is, they didn't put any context and the ads is not related with the product that they sells.

C. Advertisement 3

Title of the Advertisement: "A doll can help change the world"

Brand/Product: Super In Style Barbie Doll

Duration of the Advertisement: 30 secs

Brief Overview/Summary: Uses a minority girl to seek others that have the same ethnicity with the girl in ad that were playing happily with the barbie

doll

1. Target Audience

Young aged, teenager minority girls with brown skin.

2. Message and Purpose

Message= The minority barbie doll that are fun to play with, with the minority ethnicity to attract 

young girl that has a similiar looks with the doll.

 

Purpose= To attract and persuade any minority girls to play with the brown skin

barbie doll.

3. Meaning and Interpretation

The 3 So in style barbie doll are the interpretative of the minority girls, to change the stereotype that many people knows, that barbie doll has to be white, in fact there are so many ethnicity in this world, so they invented

 their product to be more inclusive with this SIS barbie doll.

4. Effectiveness

It is effective to represent the minority girls and using a girl that look similar to the barbie doll attract minority girl attention to try their product in the advertisement.

5. Personal Response

In my opinion, by using the girl that have a similar look to the barbie dolls are really effective to promote their product, because its more relatable for the minority girls. And the fun and vibrant colours with a memorable song might seek young girls attention.

6. Comparative Analysis (Optional)

Compared to another brand that sells the same such products as Mattel, they have the same 

branding style, but this time, Mattel was introducing their inclusive black/ brown barbie doll that is very rare.

 

D. Advertisement 4

 

Title of the Advertisement: "The High Shine Fashion Lipstick"

Brand/Product: Dior Addict Shine Lipstick in red

Duration of the Advertisement: 20 secs

Brief Overview/Summary: The promotion of the new Dior High Fashion Lipstick promoted

by actress Anya Taylor Joy and Kpop star Kim Jisoo

1. Target Audience

• Teenagers and 18ish girls until 60 years old woman who loves luxury brand make- 

  up and middle to upper class woman.  

   

2. Message and Purpose

Message= To discover the new Dior Addict campaign, a vision of free and uncompromising femininity with triumphant shine introduced by the global ambassador Kim Jisoo and Anya Taylor Joy

Purpose= To introduce the new product of Dior Addict lipstick series and to persuade any ladies to try their high shine fashion lipstick.

3. Meaning and Interpretation

Kim Jisoo and Anya Taylor joy are the interpretative of elegance and beauty trough a lipstick that worn by the 2 diva introducing the new Dior addict collection that attract and make people interested to try their

new collection that is worn by the multi-talented Kpop idol Kim Jisoo and actress Anya Taylor Joy.

4. Effectiveness

Its effective because they use the 2 celebrities that is known well for their beauty and is a 

fashion icon make people persuated to try the things that are worn by them.

5. Personal Response

Personally, as a teenager girl who loves makeup, by watching this advertisement, I'd like to try the Dior new high fashion collection introduced by Anya Taylor Joy and Kim Jisoo because the advertisement make me feel curious and I would spend my money on the products that Kim Jisoo wear. And by using Kim Jisoo and Anya Taylor Joy that is loved by every teenagers and woman out there, Dior successfully attract many people attention and increase their sales of their product.

 

6. Comparative Analysis (Optional)

Compared to another luxury makeup brand, their marketing strategy is smart, because of the

star appeal that they use attract so many people to try their new product because its worn by

them, compared to another luxury brand like Chanel that didn't put their focus on the people who'll 

advertise their product make Dior's product sales increased.

D. Advertisement 5

 

Title of the Advertisement: "Introducing the new culture of skincare"

Brand/Product: Fenty skin Skincare collection

Duration of the Advertisement: 1 mins

Brief Overview/Summary: Uses black people to advertise fenty skin skincare product

1. Target Audience

Young men/ladies from age 17 to 40 focusing black or brown skin people, but can be used by any

other ethnicity.

2. Message and Purpose

Message= Fenty skin is focusing on women empowerment and body empowerment through

their ads.

Purpose= To focus on building their image as a brand that is building their own empire 

empowering men and women from all race and for them to love their own skin, through this ad, we can see that they put their focus to sell their product to people that is a minority.

3. Meaning and Interpretation

The diversity in this ad represent that their brand is open to everyone, like the hijabi woman, southeast

asian woman with dark skin, and so many more

4. Effectiveness

It is effective to seek so many people attention, especially they mentioned about all race, culture and show their respect that make their brand to have a good image and to look more inclusive make people want to spend their money to buy their product.

5. Personal Response

Fentyskin use a lot of representation of all race and about body positivity and empowering woman which

is embracing us, woman that are different shows that this brand is open for everyone from all race and culture which is a good topic choice to build a good image for their skincare brand.

6. Comparative Analysis (Optional)

Compared to other brand that sell similiar products, this brand shows how inclusive they are by 

bringing about ethnicity, race which is very different from the others because we only see 

makeup and skincare advertisement with light-skinned people in it.