Here is the research for my magazine
A magazine is a publication that typically consists a collection of articles, photograph or other content of variety topics. Magazine play an important role on providing in-depth information and entertainment to their readers, they serve as source of news, inspiration, and education, and they often reflect and shape popular culture.
The placement of a magazine on a store shelf or in a display rack can have a significant impact on its visibility, accessibility, and sales. Retailers and publishers work together to ensure that magazines are positioned in a way that maximizes visibility and meets the needs and interests of their target audience.
First Magazine:
Harvard Business Review, Reskilling the age of AI, September 2023.
Harvard Business Review
HBR.ORG
Harvard Business review (HBR) is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School.
Genre: Education
Age: The primary audience for the "Harvard Business Review" magazine is likely to be adults aged 25 and above. It caters to professionals, managers, and executives who are typically in the workforce or pursuing advanced education.
Gender:The audience is likely to be diverse, with both men and women, although historically, business literature has often had a larger male readership.
Location:The magazine has a global readership, with subscribers and readers from various countries. It's not limited to a specific geographic location.
Ethnicity:The magazine's readership is likely diverse, comprising professionals from various ethnic backgrounds.
Income: Subscribers and readers of "Harvard Business Review" are likely to have higher incomes, given the professional and managerial focus of the content. They are often decision-makers and leaders in their respective fields.
Star Appeal:The magazine may feature articles and interviews with influential business leaders and academics, which can be appealing to those interested in business thought leadership, such as politicians, a group leader, or entrepreneur
Hobbies:The audience is likely to have hobbies related to personal and professional development, including reading, networking, and attending conferences.
Interests:The core interests revolve around business strategy, leadership, management, and staying up-to-date with the latest trends in the business world.
Lifestyle:Readers of "Harvard Business Review" likely lead a busy, professional lifestyle. They may be interested in work-life balance and career advancement.
Spending Habits: This audience is more likely to invest in educational resources, professional development, and books or publications related to their field.
Readers of the "Harvard Business Review" and "Reskilling in the Age of AI" magazine are likely seeking:
- Information
-Proffesional development
-Networking and inspiration.
Magazine analysis
Masthead: Harvard Business review, placed on the top of the page in the area that will be looked first by the audience to attract its target audience, prominently displays the magazine's title and logo, where it is essential for branding and logo, masthead also be accompanied by a stylized design. The masthead is an important element for readers because it provides them with an understanding of the magazine's identity,
Typography, the typography and the positioning of the text is placed on the top of the magazine which is placed in the left third and the size of the text is big and bold, to engage audience attention so they can see the text clearly.
Image: The image that has been selected for the cover is a picture of a paper that is shaped like rabbits and birds, showing unique and aesthetic value and can attract the attention of the audience. The image only has a few objects and gives a minimalist impression. Moreover, it also gives a serious impression and also makes the audience wondering and have to use their imagination to know what this front image means.
language (strapline, coverlines):
The publication's name or tagline is frequently printed on straplines, which enhances the publication's branding and identification. They assist readers in quickly identifying the publication's source and theme.
Coverlines serve to tease and highlight the main articles, They provide a glimpse of the interesting or compelling stories inside.Coverlines inform readers about the articles that may interest them. They guide readers to specific sections or stories that align with their preferences.
For example, the coverlines of the magazine is reskilling in the new age of AI, which the coverline "Reskilling in the New Age of AI" on a magazine suggests that the primary focus of the magazine's content in that particular issue is related to the topic of reskilling (learning new skills) in the context of the modern era dominated by artificial intelligence (AI)
and for the coverlines "New Approaches for Managers and Employees" on a magazine suggests that the primary focus of the magazine's content in that particular issue revolves around innovative and updated strategies, techniques, or methods that pertain to both managers and employees in various professional settings. "New Approaches for Managers and Employees" on a magazine suggests that the primary focus of the magazine's content in that particular issue revolves around innovative and updated strategies, techniques, or methods that pertain to both managers and employees in various professional settings.
Adverts:
Advertisement that would likely to be found here is an advertisement of a luxury goods, such as cartier, ysl or many other luxury goods because the audience that this magazine engage are more likely to be a business man or people with high spending habit. also it is clear that Harvard Business Review magazine targets business professionals, so it is likely that there are advertisements for business services such as consulting, financial planning, and legal services.
Representations:
the Harvard Business Review magazine represents a valuable resource for business professionals who are looking to stay informed and up-to-date on the latest developments in their field.
Here is the example of table of contents in Harvard Business Review "Reskilling the Age of AI"
where it it essentials as it helps readers navigate through the magazine and provides an overview of the topics covered in the issue.
The table of contents lists the articles, sections, and chapters in the magazine, along with their corresponding page numbers, making it easier for readers to find the content the audience are interested in.
Here is the example of double page taken from the magazine.
The function of a double page in a magazine is to provide a larger canvas for an article or advertisement to be displayed. A double page spread is an article or advertisement that takes up two pages and is usually the center two pages of a magazine. And it also display image and create an eye-catching and memorable reading experience to audience.
here is example of quotes taken from magazine
Quotes can be used when the maker wants to add value to their magazine, where it adds aesthetic value and its helpful in making the text more interesting for the readers, it also can be used to explain a particular issue in the magazine.
Here is the example of drop cap taken from the magazine
Drop cap can be used when the maker want to make the text more noticeable to the reader, and it also add visual interest to the text as it avoid monotomy in the text.
Here is the example of Byline taken from the magazine
Byline is usually being used to provide the author's name or the photography of the image that is taken for the magazine, to give credibility. Bylines are commonly placed between the headline and the text of the article.
Second Magazine:
Halle Balle Cosmopolitan Magazine, October, 2023.
Cosmopolitan.com
Cosmopolitan is an American monthly fashion and entertainment magazine for women, first published in New York City in March 1886 as a family magazine.
Front page further analysis:
Masthead: The cosmopolitan masthead is placed on the top of the page, the masthead is bold and recognizable one-word title that is easily identifiable, and the font used is usually big and bold making it stand out for the cover, where it engage customer's attention.
Cover lines: Coverlines are typically used to tease the content inside the magazine and entice readers to buy the issue, the coverline is effective in drawing attention to the main image and enticing readers to buy the magazine. Because the target audience is woman, particularly for those who interested in beauty, fashion, lifestyle, relationship and health. Most of the coverlines contains about love life, dating issue, fashion such as fashion trends and beauty products, where its clear that this magazine is targetting woman.
Main Image: The main image on the cover features Halle Bailey wearing a showy coat, a mohair two-piece, and patent leather boots, The image is the central focus of the cover and is the most important part of the magazine as it is relevant to the purpose and audience, The cover image features Halle Bailey wearing a green dress and standing in front of a green background Halle Bailey's pose and expression are confident and engaging, represents confidence.
Genre : Beauty and Fashion
Demographic
Age: 16 to 30 years old, such as young adults
Gender: Is likely to be diverse, but predominantly targeted towards woman
Location: USA, but its likely to be diverse
Ethnicity: Is likely to be diverse, but since they are using halle bailey as they main cover image model, so they must be targetting a black or brown skin toned woman.
Income: People that is interested with fashion and beauty, is likely to have a high income
Star Appeal: Halle Bailey, A singer and actress, she gained her popularity because of her role as Ariel in my little mermaid (2023).
Psychographic
Hobbies:The target audience is likely to be interested in fashion, makeup, and beauty, as Cosmopolitan magazine is a beauty and fashion magazine
Interests:The target audience is likely to be interested in entertainment, social media, and current events, as these are topics that Cosmopolitan magazine covers
Lifestyle:The target audience is likely to be well-educated, enthusiastic about learning, and interested in making a change in the world, as these are traits that Cosmopolitan magazine readers are said to possess
Spending Habits: The target audience is likely to be interested in spending money on fashion and beauty products, as these are topics that Cosmopolitan magazine covers
Uses & Gratification
The magazine is talking about issue of Cosmopolitan magazine featuring Halle Bailey to stay up-to-date on the latest fashion and beauty trends, get advice on fashion and beauty, and learn about Halle Bailey's latest projects. The gratifications of the magazine include entertainment, social interaction, and personal identity, The target audience is likely to use the magazine to learn about fashion and beauty, get advice on relationships and health, and stay up-to-date on the latest celebrity news as they put these topics on the coverlines in the front page of the magazine.
Media language
The Genre coventions of beauty and fashion magazine are to include celebrity/ supermodel on the front cover of the magazine as the model of the main image, and this magazine conform that conventions. The image is likely to attract the attention of the target audience, which is predominantly female and interested in fashion, makeup, and beauty, This cover differs by using the image of Halle Bailey that represent the magazine's effort to promote a more diverse and inclusive standard of beauty, as she is a woman of color with natural hair. It implies to Steve Neale's differences and similiarities theory, where Steve Neale's representation theory is a genre theory that focuses on the repetition and difference of genres, and is useful for analyzing how genres are constructed and how audiences interpret and respond to them. And here the cosmopolitan magazine were trying something new and different, where most of the audience know that cosmopolitan is known for always using star appeal or model that is white, but this time they break the stereotype by using halle bailey as she is known as a woman of color, so this magazine is particularly targetting minority.
Representations
The magazine's main image is using halle bailey as their model for the front page of the magazine, and its using medium shot where audience can see the outfit of where she is using a stylish green coat with a knee length boots taken by medium shot, with her fierce and confident facial expression. This is building a sense of fashion stylish and confidence and representing Halle as woman of color where it breaks the stereotype of minority. The audience is likely to be diverse an from all the world, predominantly western, where western audience will have the preferred of this that Halle Bailey is an actress, and an amazing singer and known as Ariel from the little mermaid that were released in june 2023 as it mentioned in the one of the magazine coverlines where the they use a stand out font for Halle Bailey's name 'Oh You thought Halle Bailey was done? A little mermaid was just a warm up' Where this might be interesting for the audience as it mention about the little mermaid and indirectly targetting the little mermaid audience aswell.
Industry
Cosmopolitan magazine is a monthly fashion and entertainment magazine for women, first published in New York City in March 1886 as a family magazine. It was later transformed into a literary magazine and, since 1965, has become a women's magazine. Cosmopolitan is one of the best-selling magazines and is directed mainly towards a female audience, The magazine's content includes articles discussing relationships, sex, health, careers, self-improvement, celebrities, fashion, horoscopes, and beauty.
Third magazine
Vogue
Vogue is an American monthly fashion and lifestyle magazine that covers various topics, including haute couture fashion, beauty, culture, living, and runway
Kate Winslet Vogue magazine, october 2023
The cover photo of Winslet looking directly at the camera also conveys a sense of confidence and fearlessness. Overall, the front page of the magazine presents Kate Winslet as a strong and empowered woman who is unafraid to speak her mind and take on challenging roles. And its mainly targeted towards woman, as it using a woman star appeal and a fun and playful colour, and the coverlines that mentions about skincare and fashion issue.
Double page, Where it can be seen, the star appeal which is Kate Winslet where she is the main highlight of this image where she represents confidence as it portrayed from her facial expression, fierce, brave and the suit that she wear breaks the stereotype of woman clothing, where it mentioned in the front page. A double page function is to create two connection of visual between pages, it also provides a larger canvas where as we can see, it provides more object where its being taken with medium-long shot.
Table of contents, to provide readers with an overview of the topics covered in the publication and to help them navigate through the content, and to navigate the audience
Fourth Magazine:
Vogue British
Vogue is an American monthly fashion and lifestyle magazine that covers various topics, including haute couture fashion, beauty, culture, living, and runway
Karlie Kloss Vogue british magazine, 2 November 2015
The Masthead is VOGUE, and its located on the top of the page with a stand out font to attract consumer's attention, also to provide a publication identity so i can be recognised by the audience.
The main coverlines is about Fashion, where they mention about the best dressed and style, where its mainly targeted towards female who has interest in fashion, or fashion lifestyle.
Other coverlines also mentiones about supermodel, fashion tips, new looks and a guide to perfect date where it mentioned there "The man every woman wants to know" Where it is clear that its targetted towards woman, particularly to adult woman who have interest about dating. Also it targetting all woman in the world but predominantly woman in British as this vogue magazine edition is located in british, where they put the location in the masthead.
The main image, featuring Karlie Kloss as their model, taken by medium shot, showing her confidence and her wearing a stylish backless top with a blue pendant jewelry creating the sense of luxury and fashion stylish.
The third left is highlighting the star appeal's name, Karlie Kloss, who is known as an actress, where it might be visible and attracting consumer 's attention where it will be put in the book shelf on the magazine store and the upper third left area is the only area that will be shown to consumer, and its an important part as it will decide whether the consumer would buy it or not.
Double page, where it provides a larger canvas and avoiding the monotomy in the magazine and provide more visual where its adding to aesthetic value of the magazine itself.
Fifth Magazine:
Vogue British, sept 2020
Vogue is an American monthly fashion and lifestyle magazine that covers various topics, including haute couture fashion, beauty, culture, living, and runway
The Masthead is Vogue where is located in the top of the magazine with a bright and bold font where its the first thing that is noticeable for the customers.
The Main coverlines brings up about fashion issue, indicates that the magazine will dominantly contains about fashion, where it is clear that this magazine is targetted towards woman.
The Main Image contains 4 models and all females where they all wear a stylish clothes taken with long shot or full body shot where all of the models dressed in the same theme, bold and black glamorous creating a sense of fierce and fearlessness, where it might attract woman with a luxury fashion taste.
Table of contents, to provide readers with an overview of the content and to help them navigate through the publication.
The double page, provide a larger page and adding aesthetic value to the magazine, where it breaks the monotomy in the magazine, in this double page, taken by medium shot, shows model from all race and ethnicity convey that this magazine is likely to be diverse and is targetting female from all ethnicity.
Sixth Magazine:Porter
Porter magazine is a luxury fashion and lifestyle magazine created by online luxury retailer Net-a-Porter
The Masthead of this magazine is placed on the top of the cover, Porter, so it will be visible for the consumer.
The Main Coverlines mentioned about woman who date, where it indicates this magazine contains about dating issue for woman, and targetted towards woman
On the other Coverlines, its also mentioned about fashion, beauty, and the next president for America, where it shows that it targetted towards those who located in America.
The Main Image is using a female model taken with medium shot, and a fresh and playful image where the model is smiling creating sense of purity and calmness, also the color scheme that is soft.
The Double Page provide a larger image and connecting 2 pages together where its eye pleasing for the consumer as it adding aesthetic value to the magazine.
Self Reflection:
I found this task is hard and challenging for me as i need to do an analysis for 6 magazine total which is not a small amount of number for me, i added a lot of information and delve deep into the analysis to make sure that i didn't miss any detail, i found this task is boring but its necessary for the making of my magazine because i learned a lot through this research, i also consider to apply some of the element from the magazine ive done research on, such as the calm and cool color tone where it add values to the visual. I will consider putting this for my magazine.
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