Proposal

 Here's my proposal for my product advert

Name of the product: Dior Forever Stay Undercover

New target Audience: My target audience are womans in the age of 30-65 especially a productive career woman who do their work outdoor, Dior Forever Stay undercover are designed waterproof, no oxidation and flawless. Specifically i am targetting a middle to upper class woman that willing to spend money on makeup, also i am targetting people that have interest in beauty, makeup and people who loves to use luxury brand.

 Dior Beauty new campaign to invent a long lasting waterproof makeup for every productive woman that work outdoor all day wanna look flawless and beautiful although they have a busy schedule and dont have time to re touch their makeup, Dior forever stay makeup can be the solution for them, with light formula and enhancing women's natural features to empower all woman in the world. That create a branding image that focusing to empower all woman in the world that they are beautiful no matter what is the skin tone, race, and ethnics they are.

So my target audience are including all woman race in the world due to majority of makeup brands are only focusing on creating a product that can only be used for certain race, perhaps in Dior new beauty campaign we aim to targetting all womans from all ethnics, so we will invent foundations, concealer and more complexion makeup that are available on many shades, from the lightest to darkest.

-General:

• Gender: Primarily women, but also consider gender-inclusive marketing.
• Age: Adults aged 18 and above, with a focus on the 18-45 age range.
• Geographic Location: Initially, focus on regions or countries where your product is available. Later, consider expanding to a global audience.
• Income Level: Middle to high income, as luxury makeup products like Dior tend to target consumers with disposable income.
• Beauty Enthusiasts: People who are passionate about beauty, skincare, and makeup products.

-Psychographic:

Lifestyle:

• Beauty Enthusiasts: People who are passionate about makeup and skincare.
• Fashion-Forward: Individuals who are interested in the latest fashion and beauty trends.
• Social Media Users

values:

• Self-Expression: Customers who use makeup as a form of self-expression and creativity.
• Confidence-Seekers

-Demographic:

• Age: Millennials and Generation Z makeup enthusiasts.
• Gender: Predominantly women, but also consider a gender-inclusive approach.
• Income: Middle to high income, as these groups are more likely to invest in premium beauty products.
• Education: Individuals with at least some college education.
• Location: Urban and suburban areas where access to premium beauty products is easier.
• Occupation: Working professionals, students, or individuals in creative fields.

What would the Ad be like: The ad will be using actor and actress from all races to create a brand image that shows inclusivity, the story of the ad will be about productive career woman from all races that were doing their job all day in outdoor (ex: reporter, teacher, officer etc) and there will be shots on womans with different proffesion and jobs doing their activity while they dont have time to put on makeup or retouch their makeup, but they have Dior Forever Stay Undercover that will stay all day and they dont need to be worry about it, additionally, its available in so many different shades the ad will be showing actress from all races and woman in different ages.

 For the star appeal i will be using Anya Taylor joy to represent the white race, Kim Jisoo to represent Southeast asia woman, and Viola Davis and Halle berry to represent black ethnicity. Moreover i will put ordinary people in the ads, parents, teacher etc, and in the end they will say "Stay forever, Last all day" for the tagline.

Mini Self Critical Reflection: I had a good time doing this project because i learned the importance of target audience (Including psychographic, demographic, and general) in week 2 and i understood the material easily so it ease me to apply the target audience to my product proposal, furthermore, the challenges while making this proposal is its hard for me to brings up the social issue and link it to my product, but after talked to my teacher, he suggests me to link my product with negative social issue of woman, and by link it to the product i can try to break the stereotype of woman's job. Also after do some research on internet, i finally come up with this one big idea about the product to emphasizes the importance of inclusivity with actor and actresses from various races and background.