Magazine development

I will put all of my ideas for my magazine cover in this post, including masthead, coverlines,  and possible layout/image. I will also reflect on my decisions as they evolve

Magazine genre: Fashion and lifestyle

Sub-Genre: Beauty and lifestyle

Possible names: 

-Whimsical Romance

-Lace and love

-Blooming bouquet

-Divine Feminine

-Heart and Haute

Here are possible names for my magazine, and im targeting mainly woman from the age 16 to 30, with interest in fashion, feminity, beauty, and coquette core. And i think Divine Feminine is good for the masthead as it emphasize femininity and embracing the aesthetic of dollete and coquette where its appealing for coquette dollete enthusiasm. On second thought im also considering Blooming Bouquet as it sounds pretty and cute as the masthead, but it doesnt really add any meaning to the magazine, so i stick with 'Divine Feminine' for my magazine masthead.

This is the example of the font

Possibles coverlines:

-"Romantic Revelations: A Coquette Dollete Journey" 

- "Femme Fatale: A Coquette Dollete Experience"

- "Whimsical Romance: A Coquette Dollete Journey" 

- "Heart & Haute: A Coquette Dollete Adventure" 

I like the idea of empasizing feminity and a journey of it, and this masthead highlights the romantic and whimsical elements of the coquette aesthetic, while also incorporating the stylish and fashionable aspects of the dollete theme.

-A dollete journey to a divine soul

-Sweet spring looks

-"She's an old soul with young eyes, and vintage heart, and a beautiful mind" -Madeleine Rose

-Guide to be more feminine and soft

-Channeling Elle Woods energy

Im gonna be using all these coverlines on my magazine as its relevant to the content of the article, and i like putting the name of our star appeal where it aligns with Blumler's Uses and Gratification personal identity, by the influence of celebrity or role model will be appealing to the audience. I also like the "Channeling Elle Woods energy" headlines as Elle woods known as a very feminine girl where it can be inspiration for woman and how to use feminine energy to attract where it essentials for a journey to be a dolllete lady.

Layout

medium shot

 long shot

long shot

I like the idea of only one model for the front page because i dont want audience to get distracted by too many object in the front page but instead only in one object that audience can be focused on, so i prefer the first one, not only that, i will have more space for the coverlines.

Here is the example of the layout applied with real model picture, i try to use this font and my teacher gave me a feedback about how he can't really see clearly what the masthead is and asked to change the font, also the coverlines are too many and somehow too long.

So i change i coverline for the shorter one and lessen it, i also change the font of the masthead so the audience can see it clearly, i asked my friends and teacher and they said this one is better because  the coverlines are balanced, 2 on the right side and 2 on the other side, and they can read the masthead clearly.

I decided to colour the coverlines into pink and white to math the colourboard, and change the font to eliminate monotonization and make it more beautiful too look at, i also add an angel element to make it even prettier, also added barcode, magazine price, and issue of number. However i feel satisfied with this one. 

+ = more space for coverlines

-= -

                                                           

This is the second layout where the model being together, its hard to put the coverlines because there is not too many space and i got feedback from my teacher that the masthead also cant be seen clearly.

So i decided to change the font 

i also add an angel element to make it look prettier, but i dont really like this layout as it doesnt have much space for me to put coverlines.

+= better font

-= not too many space

Targeting audiences

Here are a note from a lesson about how media are targeting the audiences. We were assigned to work in a group and here a note of our discussion. ( I participated while discussing) 

Demographic and psychographic in targeting audience

VS

here are our not from our discussion

I did another analysis of two magazine genre's- their target audience and how they are targetted. I did this as a necessary assessment by my teacher as a test. The question asked "How are audiences targeted by the media?" and I used a case study of Vogue fashion magazine and Forbes business magazine. Here was my answer.

Yolivia’s

How are audience targeted by media?

There is a lot of different ways that can be used by media to target their audience, including psychographic and demographic, for instance, a fashion and sport magazine has different ways to target their audience through the using of psychographic and demographic. Demographics in media refer to audience characteristics such as age, gender, income, education, geographic location, and ethnicity, and Psychographic on the other hand, delve deeper about the audience’s life aspects. And it is important for the producers to help them target a specific group in the population. For instance, by taking a look on VOGUE fashion magazine, published by Conde Nast, According to the theory of uses and gratification, media consumers are active participants that will select media to fulfill their need and desire, and by observing fashion magazine like VOGUE who will primarily target younger age of audience, typically ranging from late teens to early 30s (16-30) where they actively chooses media to consume to satisfy their need and interest (What need and interest?), as usually younger audience often interested in the latest fashion trends and beauty products, uses magazine for surveillance and fashion magazine tend to focus on women’s fashion and beauty, so the majority of the audience is female. This can be proven from all VOGUE magazine are using woman or female celebrities for instance, Margot Robbie or Anya Taylor Joy because they are famous among teenagers due to their popularity due to the recognition in the film industry, as Margot Robbie is widely known from her role as Barbie, where it is popular among teenagers, the models were also often pictured by using medium shot, and dressed in a fashionable according to the latest trend and posed in a powerful stances with chin up empashizing power and confidence, where this applies from Blulmer and katz’s Uses and Gratifications theory, mainly Personal Identity and Surveillance, the reader may want to look more like the celebrity due to how they dress in this magazine and can gather information through the magazine on how to dress like them. And  for their front page model cover and often using pink or any other color that connotates (connotes) femininity. Seeing from the income, fashion magazine audience are more likely to have higher income, as fashion and beauty are associated with spending. And the most important part for a magazine to target their audience is by looking at the front page of the magazine where its the first thing that will be seen by the audience. Additionally, vogue target audience from all of the world proven by their magazine in so many different language such as thailand, where they are targeting audience from all over the world to enjoy. In comparison, the magazine Men’s Health (published by Rodale, inc) is one of the UK’s best selling men magazine with the genre health, where this magazine is focusing on tips and advices that men might needed. Compared to Fashion magazine, Vogue this magazine is mainly targeting male from the ages of early 20s - 40s as their front cover page are often using a muscular and pictured with medium shot and focused on showing the model’s muscular body to engage with audience, the model are often maintain eye contact to address and make the audience to feel targeted more in a personal where this are often used to make them receive surveillance, its also can be proven by the colour that are often used is dark or monochrome colour where it steretotypically connotated as a masculine colour. Additionally, the font of the Masthead used are relatively big and using bold to create the sense of seriousness. Compared to Vogue magazine where they often use softer font. This magazine often use star appeal like Dwayne Johnson (The Rock) where he is widely known for his fit muscular body where it associated with the magazine.

Reflection: 

In our groupwork, i compare two magazine in different genre to see the difference of the audience they are targeting (demographic, psychographic) where it is important for a magazine as they have a clear target of audience so they know elements that they have to put to attract and engage with the audience. Doing this group discussion help me to have a better understanding of how demographic and psychographic have a crucial role on targeting the audience. However, the discussion help us to share our thoughts and delve deeper about the meaning of target audience as i received a lot of ideas from my teammate that i might need for my magazine project. Additionally, i need to improve and understand more about Kat and Blumler theory of uses and gratification, because i didn't really mentioned about the theory in my unit test. I also need to mention about the target audience spesifically on my unit test and have a better understanding and application of uses and gratification theory.

Location Scout

 Here is the detail and picture of the location scout for my magazine

Location 1

Link to Gmaps: 

Location Asse

Location: Coach cafe and boutique, Coachtopia, Singapore.

Purpose of the shoot: To interview the worker about the exclusive recycle coach bags that they sell and take a shot of their new summer collection. To put on my magazine's article.

Media language: Long shot of their new collection, neat and clean boutique, good lighting for the shot, extra close shot to show the detail of the product.

Pros: Well maintained environment, realistic environment 

Cons: The location is very far and i can only take the shot for once, Disrupts customers, Lighting.

Alternatives: I may use coach store in the city where i lived, Bali. But the Coachtopia program were only held in singapore.

Risk Assessment

Potential Hazards: Conflict with customers which may lead to violent behavior, Unpredictable natural disaster, such as earthquake and flood

Evaluate Risks: Ask the workers for permission first and wait until the situation is clear and not crowded to avoid any unwanted complain from th customers for taking picture in the coach store. And do a research for the possible natural disaster, such as checking the weather condition prior location scout.

Control Measures: Warnings, discipline, Follow the instruction if there is natural disaster happening

Magazine Article 1st draft

 Here is my 1st draft for my magazine article

Author:

Heading: The Beauty of a Woman

Subheading: Be a Chilvarous Lady

Tone: formal tone to show proffesionalities

Topic: Beauty and empowerment, the power of feminity and beauty.

the article:

Audrey Hepburn, the late actress and humanitarian had this to say when asked about her "beauty tips". For attractive lips, speak with word of kindness, for a lovely eyes, seek out good in people, for a slim figure, share your food with the hungry, for a beautiful hair, let a child run his or her fingers through it once a day, for poise, walk with the knowledge you'll never walk alone. People, even more than things, have to be restored, renewed, revived, reclaimed and redeemed...Never throw out anybody.

Feminity, as timeless as it is, is such a rare things to find nowadays, here, but what about the internal, you say? internal beauty is just as important as the outer. And i believe that the key to feeling genuinely beautiful is letting your beauty inside reflect on the outside. So how does it give us power? Is it true that women who realise the beauty that they posses go so much further in life. I say this because being in touch with your beauty builds self-esteem, and self-esteem becomes widely the basis for your life choices. Sure, you can esteem yourself on the basis of other things such as achievements, but it is simply foolish to deny that the fact that you posses beauty and it is wasteful to ignore it.

So lets first talk about outer beauty. Outer beauty refers to the physical, one that we can tangibly identify, This all starts with keeping yourself healthy, which is attainable by having good habits. Beauty in this aspect is very fun to play with, as you can dress up in different ways, try new hairstyles, wear accessories, put on the different perfumes, the list could go on. Delving deeper into inner beauty, Once says, be a chivalrous lady.

 So what does it mean to be a chivalrous lady in the present day? And is there any need to be? Surely, Chivalrous behaviour is simply, no longer relevant. Despite long conversations with my own contemporaries, i'd argue otherwise.

A chivalrous lady, in my opinion, never takes pleasure in the misfortunes of others and chooses her words wisely. She always does her best to follow through on any promises made and does not waste time on things she knows she cannot change. She holds her head high, but never her nose, not allowing a bad day to dictate her mood and manners or falling into thinking she has a bad life. She is original, of course, she may take inspiration, but she never copies or regrets past choices that once made her smile.

 

Technical Issue

 Here is the technical issue while im doing the magazine project and development

The technical issue that i face while doing my magazine project was, i dont know how to embed a presentation to my blogpost, but after i ask my teacher to help me, he guide me about how to do it. And here is few step that my teacher taught me about how to embed a presentation to my blogpost

                              Step 1, Go to the presentation, click file, and publish web

                             Step 2, copy the link after

                            Step 3, Copy and paste it to the html page on the blog

                            Step 4         and after that, check how it looks on the blog.

Terminology

  Here are the magazine terminologies I've learned during theory lesson

Self reflection:

When the first my teacher showed us the terminology, i felt overwhelmed as i found there is so many unfamiliar words in this material. But after try do understand each element in the magazine, and after doing some research and development, i was able to understand more as i felt used to it. However, i found the terminologies is very useful for our magazine project and by having the table here, i can come back to this post and i can learn based on the table, i also found this helpful for me to study for my upcoming exam.

Masthead	The name of the magazine, in its typical font, on the cover.
Selling line	The short description of the ‘identity’ of the magazine under the masthead,
Main image	The image which fills the cover – a model, celebrity, animal, artefact.
Coverlines	‘Teasers’ for the contents of the magazine on the cover.
Typography/font	The shape, style, size and colour of the letters used.
Drop cap	The enlarged initial letter of the first word of an article – an aesthetic feature which is designed to engage the reader.
Pull quotes	Enlarged quotes from an article – these may be included in coverlines, but are also used in the body of the article to break up the page and to attract the attention of the reader.
Byline	The name of the writer of the article, usually found at the beginning. Simply, it is the ‘line’ which tells you who the article is by.
Main cover line	The most important article featured, grabs the audience’s attention (featured article)
Mode of address	The way the magazine/article addresses the audience. Formal, casual, direct (for images too)
Barcode	Used for retailers
Skyline	A list of keywords featured at the top of the cover
Thirds	The upper and left third are the most important. why?
Prop	An image of an item
Puff / Boxout	A smaller image/text to stand out from the rest of the information (puff=circle. boxout=square)
Buzzwords	Exclusive, free, new, special edition
Banner	A block of colour with info inside, usually stretches the width of the cover
Caption	Information about an image.
Spread	Pages of a magazine that should be viewed together (usually two)
Border	Empty space around the edges
White space	Empty space in the spread, used to break up the content (negative space)

Double page spread: Reseach and Development

 Here is the research and development for my magazine double spread,   I will put all of my ideas here and reflect on the decisions that I make. I have decided to seperate my double page spread research and development from my front cover research to help me seperate them and be more organized.

Self Reflection:

I found this task is challenging because i was absent for a week due to my health condition, but i was able to catch up and finish this work. I was having a hard time while doing this because at first i didin't know that there was a template or table, after asking my teacher, i re-do all the work using the table. But i am pretty satisfied with the outcome of my research and development. The things that i learned from this research is i find a bright playful colour is interesting and i might apply it to my magazine (color theory), i also believe that by having less text and  a good proportion of layout is an important part as it play a crucial roles to attract the readers. Because usually i find too much text on the article is boring.

Before Reading
Magazine:	Cosmopolitan
Issue:	Date of Issue/ Issue No.: October 2019
Publisher:	Hearst Publisher
Genre:	Fashion
Images:	The double page consist one main image of Nicki Minaj as the star appeal
Layout	The layout is engaging as it draw the attention to the model, by using a playful background colour, and the Text being placed next to the model balanced the layout of the double page
First impressions:	Playful, interesting and feminine, because the use of the colour pink which connoctate femininity
After Reading
Heading:	Focuses om the name of the actress because the actress name is written using bold font.
Subheading:	-
Author:	Photographer is not being mentioned
Article:	This article talks about the Gospel according to Nicki Minaj, and also talking about Nicki Minaj opinion about sexual topic.
Mode of address:	Does it address the audience directly (you, your etc). Is the writing style formal/informal, friendly/serious.
Pull Quote:	This double page spread consist one pull quote, "I really toned down the sexual stuffs, there was no need for me to do it" Where it talking about Nicki Minaj's opinion about sexual topic
Audience:	The audience could be a female as the uses of pink colour, and could be a fan of Nicki Minaj, as the star appeal.
Impression:	The article is quite boring for me as it dont engage with the audience because of the text that is quite formal.
Inspiration:	From this double page analysis, i like the uses of the layout where they are more focusing to draw the attention to the model, and the uses of the text that balanced with the main image, where it added value to the visual of the double page.

Before Reading
Magazine:	Vogue
Issue:	Date of Issue/ Issue No.: September and October 2023
Publisher:	Conde Nast
Genre:	Does it fit into a sub genre? Yes
Images:	How many images? What are the images of? One image of Kate winslet as Lee Miller.
Layout	What is the layout like? Is it heavy or light on text? Where are the page numbers? Does it have lots of negative space? Does it have a drop cap? The layout is balanced, using bold text and the page numbers in the bottom of the page, it contains 3 drop cap
First impressions:	It is visually attractive and eye catching with the vibrant colour used in the background and the object being highlighted in the image, raising focus of the audience.
After Reading
Heading:	Formal and does not inclusively engaging with audience.
Subheading:	There is no subheading
Author:	The double spread image is being taken by Annie Leibovitz and Stevie Leavenson.
Article:	The article mentioned about the art of lee miller, a movie character
Mode of address:	Its written in a formal way and serious because of the balanced and bold text. Its also did not adress the audience directly
Pull Quote:	No it doesn't
Audience:	The audience for this magazine is fashion and film enthusiast, as they combined two genre together, where in the double page spread they were highlighting about fashion in film industry, its targeted by using Kate Winslet to engage audience, it also can attract fashion enthusiast since it consist the latest fashion clothing.
Impression:	It is interesting because its colorful and visually aesthetic, pleasant to look at.
Inspiration:	Looking from the visual, its eye catching, since its using a coloful background, where im gonna apply this to my double page spread of my magazine to make it pleasant to look at, im also gonna use a heading where it will be more engaging with audience instead of a formal heading. Im also planning to highlight the picture more than the text by providing a larger canvas.