Brief

Here is the brief for Component 1. I have decided to choose the magazine option

Final Storyboard

 Here's my final storyboard about my product advertisement: Dior Forever Stay Undercover

Brief overview about my product:

My product is a long-lasting Dior stay forever undercover makeup series, which i am targetting all woman in the world from all  races and ethnicity, especially a productive career woman because the product is a long lasting makeup product that can last until 12 hours which is really suitable for a productive woman who need their makeup to stay all day, and for those who dont have time to re-apply their makeup. This includes not only light, medium, and dark shades but also undertone variations (cool, warm, neutral). Conduct thorough research to understand the diverse skin tones of my target audience and include shades that match them.

Self Critical Reflection

 Here's my self critical reflection for my ads storyboard

And here's the link to my presentation:

Pink and Purple Abstract Patterns and Shapes Five Reasons Why We Are Meant To Be Fandom Fun Presentation by angel liv’s

1st Storyboard

 Here's My Ads Rough Storyboard of Dior Forever Stay makeup collection

After talking to my teacher, i change some of the woman's proffession into a non-stereotypical profession like a construction woman.

Video Storyboard

 Here's my storyboard for the media mini project video

Proposal

 Here's my proposal for my product advert

Name of the product: Dior Forever Stay Undercover

New target Audience: My target audience are womans in the age of 30-65 especially a productive career woman who do their work outdoor, Dior Forever Stay undercover are designed waterproof, no oxidation and flawless. Specifically i am targetting a middle to upper class woman that willing to spend money on makeup, also i am targetting people that have interest in beauty, makeup and people who loves to use luxury brand.

 Dior Beauty new campaign to invent a long lasting waterproof makeup for every productive woman that work outdoor all day wanna look flawless and beautiful although they have a busy schedule and dont have time to re touch their makeup, Dior forever stay makeup can be the solution for them, with light formula and enhancing women's natural features to empower all woman in the world. That create a branding image that focusing to empower all woman in the world that they are beautiful no matter what is the skin tone, race, and ethnics they are.

So my target audience are including all woman race in the world due to majority of makeup brands are only focusing on creating a product that can only be used for certain race, perhaps in Dior new beauty campaign we aim to targetting all womans from all ethnics, so we will invent foundations, concealer and more complexion makeup that are available on many shades, from the lightest to darkest.

-General:

• Gender: Primarily women, but also consider gender-inclusive marketing.
• Age: Adults aged 18 and above, with a focus on the 18-45 age range.
• Geographic Location: Initially, focus on regions or countries where your product is available. Later, consider expanding to a global audience.
• Income Level: Middle to high income, as luxury makeup products like Dior tend to target consumers with disposable income.
• Beauty Enthusiasts: People who are passionate about beauty, skincare, and makeup products.

-Psychographic:

Lifestyle:

• Beauty Enthusiasts: People who are passionate about makeup and skincare.
• Fashion-Forward: Individuals who are interested in the latest fashion and beauty trends.
• Social Media Users

values:

• Self-Expression: Customers who use makeup as a form of self-expression and creativity.
• Confidence-Seekers

-Demographic:

• Age: Millennials and Generation Z makeup enthusiasts.
• Gender: Predominantly women, but also consider a gender-inclusive approach.
• Income: Middle to high income, as these groups are more likely to invest in premium beauty products.
• Education: Individuals with at least some college education.
• Location: Urban and suburban areas where access to premium beauty products is easier.
• Occupation: Working professionals, students, or individuals in creative fields.

What would the Ad be like: The ad will be using actor and actress from all races to create a brand image that shows inclusivity, the story of the ad will be about productive career woman from all races that were doing their job all day in outdoor (ex: reporter, teacher, officer etc) and there will be shots on womans with different proffesion and jobs doing their activity while they dont have time to put on makeup or retouch their makeup, but they have Dior Forever Stay Undercover that will stay all day and they dont need to be worry about it, additionally, its available in so many different shades the ad will be showing actress from all races and woman in different ages.

 For the star appeal i will be using Anya Taylor joy to represent the white race, Kim Jisoo to represent Southeast asia woman, and Viola Davis and Halle berry to represent black ethnicity. Moreover i will put ordinary people in the ads, parents, teacher etc, and in the end they will say "Stay forever, Last all day" for the tagline.

Mini Self Critical Reflection: I had a good time doing this project because i learned the importance of target audience (Including psychographic, demographic, and general) in week 2 and i understood the material easily so it ease me to apply the target audience to my product proposal, furthermore, the challenges while making this proposal is its hard for me to brings up the social issue and link it to my product, but after talked to my teacher, he suggests me to link my product with negative social issue of woman, and by link it to the product i can try to break the stereotype of woman's job. Also after do some research on internet, i finally come up with this one big idea about the product to emphasizes the importance of inclusivity with actor and actresses from various races and background.

Text analysis : A Quiet Place

Here is my analysis of the movie: A Quiet Place

The text was an extract from: A Quiet Place

intro:

   The long shot at the beginning of the movie shows audience that in the world that the character lives in is abandoned, unmaintained, and no one lives there, only one family left. And the film maker wanted to convey that the family is trying to hide from someone or something, because they do everything quietly as if something dangerous is waiting for them, and the establish shot of the buildings in there connotate that the city is dead. 

Big Idea:

   The sound that is used for this movie is, silence, the character have no dialoque, they only use a sign language to communicate to each other and the close up on the character's feet shows that the character did not use any shoes and they go with barefoot connotate that they are trying so hard to prevent any noise or sound as possible, making audience think that there'll be something dangerous happening if they make noise, and the extra close up on the rocket toy makes audience wondering if that is dangerous because the noise can distract 'something'. And the dramatic sound effect when the camera blocking shows that the kid character in the movie just dicovered something and the dramatic sound effect are making it more intense.

   With the setting that is located in an dead abandoned town, and the characters dressed as is there is apocalypse, they use a comfortable and survival clothes, and face full of dust and the long shot that revealed the weather that looks dry and a medium shot that shows a missing people board tell the audience that the world is not okay because there is something something threatening among the living, and the set of the diegesis that is big but no one seen in there makes audience have an odd feeling because of how big the set it and the extreme long shot that shows the characters walking around making them look small and week.