Target Audience

Here's My Advertisement Target Audience Identification

1. Product/Company Description:

• Company/Product Name: Dior Forever Stay Undercover.

• Product Overview: Dior long-lasting makeup that stay forever and waterproof.

  
  

2. Target Audience Demographics:

• Age: 16-65

• Gender: Primarily women, but also consider gender inclusive marketing.

• Income Level: middle class to high income, as luxury makeup products like Dior tend to get consumers with disposable income.

• Education: college and is working or a career woman.

• Occupation: Beauty Enthusiast, spesifically people who is passionate about beauty, skincare and makeup products.

• Geographical Location: Initially focus on country or regions where my product is available, Later, consider expanding to a global audience.

  
  

3. Target Audience Psychographics:

• Interests: Beauty enthusiast

  Lifestyle Choices: Glam and luxury, people who passionate about beauty and make up.

• Values and Attitudes: Luxury, elegant, feminine

• Opinions: Dior beauty sell an exclusive, high quality and luxurious makeup and many people loves it because of how elegant the product is.

4. Understanding Consumer Behavior:

• Needs: makeup

• Motivations: Empowering every woman in the world, that they can be pretty, to boost up every woman confidence.

• Pain Points: Dior Beauty new beauty campaign to invent a long lasting waterproof makeup for every productive woman that work outdoor all day wanna look flawless and beautiful although they have a busy schedule and dont have time to re touch their makeup, Dior forever stay makeup can be the solution for them, with light formula and enhancing women's natural features to empower all woman in the world.

5. Competitor Analysis:

• Competitor Name: Chanel spesifically (Ultra Le Tein Long Lasting Makeup series)

• Competitor's Target Audience: Woman from upper class

6. Target Audience Persona:

• Persona Name: Productive Woman, Career woman

• Age: 20-60

• Gender: Woman but also consider another gender aswell.

• Occupation: all productive jobs, such as reporter, journalist, athlete, etc.

• Interests: Woman who loves makeup and a beauty enthusiast.

• Lifestyle: Busy productive woman who is passionate about makeup.

  
  

  
  

  
  

  Mini Self Critical reflection: I am able to categorize my target audience for my product and by knowing the audience helped me to choose the star appeal (celebrities or influencers) that i am going to be use on my advert based on the target audience, addiotionally, im having a hard time while doing the target audience demographics because the product that i am selling can be sold generally, but after i talked to my teacher, he assist me to write the target audience spesifically based on the age, occupation, etc.