1st Storyboard

 Here's My Ads Rough Storyboard of Dior Forever Stay makeup collection

After talking to my teacher, i change some of the woman's proffession into a non-stereotypical profession like a construction woman.

Video Storyboard

 Here's my storyboard for the media mini project video

Proposal

 Here's my proposal for my product advert

Name of the product: Dior Forever Stay Undercover

New target Audience: My target audience are womans in the age of 30-65 especially a productive career woman who do their work outdoor, Dior Forever Stay undercover are designed waterproof, no oxidation and flawless. Specifically i am targetting a middle to upper class woman that willing to spend money on makeup, also i am targetting people that have interest in beauty, makeup and people who loves to use luxury brand.

 Dior Beauty new campaign to invent a long lasting waterproof makeup for every productive woman that work outdoor all day wanna look flawless and beautiful although they have a busy schedule and dont have time to re touch their makeup, Dior forever stay makeup can be the solution for them, with light formula and enhancing women's natural features to empower all woman in the world. That create a branding image that focusing to empower all woman in the world that they are beautiful no matter what is the skin tone, race, and ethnics they are.

So my target audience are including all woman race in the world due to majority of makeup brands are only focusing on creating a product that can only be used for certain race, perhaps in Dior new beauty campaign we aim to targetting all womans from all ethnics, so we will invent foundations, concealer and more complexion makeup that are available on many shades, from the lightest to darkest.

-General:

• Gender: Primarily women, but also consider gender-inclusive marketing.
• Age: Adults aged 18 and above, with a focus on the 18-45 age range.
• Geographic Location: Initially, focus on regions or countries where your product is available. Later, consider expanding to a global audience.
• Income Level: Middle to high income, as luxury makeup products like Dior tend to target consumers with disposable income.
• Beauty Enthusiasts: People who are passionate about beauty, skincare, and makeup products.

-Psychographic:

Lifestyle:

• Beauty Enthusiasts: People who are passionate about makeup and skincare.
• Fashion-Forward: Individuals who are interested in the latest fashion and beauty trends.
• Social Media Users

values:

• Self-Expression: Customers who use makeup as a form of self-expression and creativity.
• Confidence-Seekers

-Demographic:

• Age: Millennials and Generation Z makeup enthusiasts.
• Gender: Predominantly women, but also consider a gender-inclusive approach.
• Income: Middle to high income, as these groups are more likely to invest in premium beauty products.
• Education: Individuals with at least some college education.
• Location: Urban and suburban areas where access to premium beauty products is easier.
• Occupation: Working professionals, students, or individuals in creative fields.

What would the Ad be like: The ad will be using actor and actress from all races to create a brand image that shows inclusivity, the story of the ad will be about productive career woman from all races that were doing their job all day in outdoor (ex: reporter, teacher, officer etc) and there will be shots on womans with different proffesion and jobs doing their activity while they dont have time to put on makeup or retouch their makeup, but they have Dior Forever Stay Undercover that will stay all day and they dont need to be worry about it, additionally, its available in so many different shades the ad will be showing actress from all races and woman in different ages.

 For the star appeal i will be using Anya Taylor joy to represent the white race, Kim Jisoo to represent Southeast asia woman, and Viola Davis and Halle berry to represent black ethnicity. Moreover i will put ordinary people in the ads, parents, teacher etc, and in the end they will say "Stay forever, Last all day" for the tagline.

Mini Self Critical Reflection: I had a good time doing this project because i learned the importance of target audience (Including psychographic, demographic, and general) in week 2 and i understood the material easily so it ease me to apply the target audience to my product proposal, furthermore, the challenges while making this proposal is its hard for me to brings up the social issue and link it to my product, but after talked to my teacher, he suggests me to link my product with negative social issue of woman, and by link it to the product i can try to break the stereotype of woman's job. Also after do some research on internet, i finally come up with this one big idea about the product to emphasizes the importance of inclusivity with actor and actresses from various races and background.

Text analysis : A Quiet Place

Here is my analysis of the movie: A Quiet Place

The text was an extract from: A Quiet Place

intro:

   The long shot at the beginning of the movie shows audience that in the world that the character lives in is abandoned, unmaintained, and no one lives there, only one family left. And the film maker wanted to convey that the family is trying to hide from someone or something, because they do everything quietly as if something dangerous is waiting for them, and the establish shot of the buildings in there connotate that the city is dead. 

Big Idea:

   The sound that is used for this movie is, silence, the character have no dialoque, they only use a sign language to communicate to each other and the close up on the character's feet shows that the character did not use any shoes and they go with barefoot connotate that they are trying so hard to prevent any noise or sound as possible, making audience think that there'll be something dangerous happening if they make noise, and the extra close up on the rocket toy makes audience wondering if that is dangerous because the noise can distract 'something'. And the dramatic sound effect when the camera blocking shows that the kid character in the movie just dicovered something and the dramatic sound effect are making it more intense.

   With the setting that is located in an dead abandoned town, and the characters dressed as is there is apocalypse, they use a comfortable and survival clothes, and face full of dust and the long shot that revealed the weather that looks dry and a medium shot that shows a missing people board tell the audience that the world is not okay because there is something something threatening among the living, and the set of the diegesis that is big but no one seen in there makes audience have an odd feeling because of how big the set it and the extreme long shot that shows the characters walking around making them look small and week.

 

Target Audience

Here's My Advertisement Target Audience Identification

1. Product/Company Description:

• Company/Product Name: Dior Forever Stay Undercover.

• Product Overview: Dior long-lasting makeup that stay forever and waterproof.

  
  

2. Target Audience Demographics:

• Age: 16-65

• Gender: Primarily women, but also consider gender inclusive marketing.

• Income Level: middle class to high income, as luxury makeup products like Dior tend to get consumers with disposable income.

• Education: college and is working or a career woman.

• Occupation: Beauty Enthusiast, spesifically people who is passionate about beauty, skincare and makeup products.

• Geographical Location: Initially focus on country or regions where my product is available, Later, consider expanding to a global audience.

  
  

3. Target Audience Psychographics:

• Interests: Beauty enthusiast

  Lifestyle Choices: Glam and luxury, people who passionate about beauty and make up.

• Values and Attitudes: Luxury, elegant, feminine

• Opinions: Dior beauty sell an exclusive, high quality and luxurious makeup and many people loves it because of how elegant the product is.

4. Understanding Consumer Behavior:

• Needs: makeup

• Motivations: Empowering every woman in the world, that they can be pretty, to boost up every woman confidence.

• Pain Points: Dior Beauty new beauty campaign to invent a long lasting waterproof makeup for every productive woman that work outdoor all day wanna look flawless and beautiful although they have a busy schedule and dont have time to re touch their makeup, Dior forever stay makeup can be the solution for them, with light formula and enhancing women's natural features to empower all woman in the world.

5. Competitor Analysis:

• Competitor Name: Chanel spesifically (Ultra Le Tein Long Lasting Makeup series)

• Competitor's Target Audience: Woman from upper class

6. Target Audience Persona:

• Persona Name: Productive Woman, Career woman

• Age: 20-60

• Gender: Woman but also consider another gender aswell.

• Occupation: all productive jobs, such as reporter, journalist, athlete, etc.

• Interests: Woman who loves makeup and a beauty enthusiast.

• Lifestyle: Busy productive woman who is passionate about makeup.

  
  

  
  

  
  

  Mini Self Critical reflection: I am able to categorize my target audience for my product and by knowing the audience helped me to choose the star appeal (celebrities or influencers) that i am going to be use on my advert based on the target audience, addiotionally, im having a hard time while doing the target audience demographics because the product that i am selling can be sold generally, but after i talked to my teacher, he assist me to write the target audience spesifically based on the age, occupation, etc.

 

Camera angles and movement

 Here is a video I made experimenting with different camera angles and movement

For the first media project, we decided to make a video where viewers are taken on a journey to explore the pervasive issue of bullying and its emotional toll on individuals. Where we decided that the ending of the video would be suicide and emotional and sad and everything bad.

Here's the explanation of every camera work + movement:

Medium: It merely shows the character but mainly shows the area and the environment of the school. Showing how the character was walking alone.

Zoom in: We used this technique to show what was written on the paper. "Die!" and "Ugly" to show what caused her sadness.

Close up: Zoomed in to her shoes during the last bit of the video to create a scene where she wanted to end her life and jumped.

 

Tracking: This is one of the few camera movement we chose to use. It is to make the viewer more involved as it makes it seem as if we the viewer are following the character.

Whip pan: As we saw the character walking in despair and sorrow the scene transitioned into where she decided to end her life. 

Static: This technique is shown during the last bit of the video to create suspense and makes the viewer think what will happen next.

Thankyou!

Brief

Here's my Project storyboard brief

Please click the link below to access the project brief PPT!

 Project Brief

Weekly Progress

     

This is my weekly progress for the advertisement

week 2

This week we learned about target audience, camera shots, demographic and psychographic

+: it was really fun and i can understand the lessons easily, and i learned about the importance of target audience for a filmmaker to engage them.

-: im still learning to understand the meaning behind every camera shots that filmmaker use to deliver messages to the audience.

week 3

This week we learned about = camera work, camera movement and advertisement analyse

+: I understood and could memorize the camera work and movement, and the uses of it (the meaning behind every camera shot and movement)

-: Its quite hard for me to understand every meaning behind ads that is given because sometimes its not relevant to the product that is linked, for example, cadbury ads about gorilla playing drums that we watched this week.

               

week 4

This week, we learn about advertisement making, the storyline, target audience and we learn about mis-en-scene (costume, makeup, hair, lighting, blocking, weather, colour, set up, props, etc), and identifying a movie clip and write down the mis-en-scene.

+: It was really fun and i can understand the material, i learned about the important of mis-en scene that filmmaker need to help deliver message and create ambience to complete the movie.

-: -

week 5

This week we learned about sound, dietetic and non-diegetic sound, and how to write and make a storyboard

+: I learn the importance of diegetic sound and non-diegetic sound that can affect the movie if its not placed where it have to be.

-: none, because i understood the material.

week 6

This week we learn about edits and edting, and we analyse a movie clip and categorize the edit, and we also made a proposal and storyline for products that we choose.

+: I finished my proposal and i already have the big idea for the product that i am choosing, and i talked with my teacher about my product and he gave me advice to break stereotype about the social issue that i am using for my product.

-: none

week 7

This week we learned to make a rough storyboard, which i already talked to my teacher and i should make it more detailed. Also we done the unit test for camera angles and movement, also we do a practice by watching and analysing clip about agent peggy carter and write 4 main ideas about it

+: I passed the unit test this week, but i can improve and do better next time, and i learn about the importance of camera shot and angles that can helps filmmaker to deliver messages, for example in the movie agent carter, woman were represented as weak through high angle camera shot.

-: none.

week 8

This week i started to make my final storyboard and self critical reflection, im on progress for my final storyboard which is easy for me because i already have the main idea for my final storyboard, i think i need more research for my ads so it will be hard for me to make the self critical reflection, but i already wrote the answer of 4 questions.

+: I finished my self critical reflection and i talked with my teacher about how to do the product conventions and the negative social issue in it, he helped me to improve.

-: I have a hard time while doing my ads final storyboard because of my lack of drawing skill but after talking to my teacher, i can add more description about it to helps deliver the message clearly.

Research

 This is my analyse of the advertisement 

A. Advertisement 1

Title of the Advertisement: "That's how I roll"
Brand/Product: MoneySuperMarket Insurance
Duration of the Advertisement: 1 minute

Brief Overview/Summary: uses a white nerdy guy that are feeling cool.

1. Target Audience

• 17ish until 40ish aged man, because they uses ladies to attract people in the ads.

  
  

2. Message and Purpose

• Message= Use this insurance so u can feel confident, cool and safe because you are 

  saving your money.

• Purpose= To attract and persuade anyone to use the MoneySuperMarket insurance to 

  save their money.

3. Meaning and Interpretation

• The white nerdy guy are feeling cool and confident after using the insurance.

4. Effectiveness

• Its quite effective because they uses Snoppdog and his song "That's how I roll" in the

  advertisement to attract many people attention

  
  

5. Personal Response

• For me personaly, its quite funny and enjoyable because of the representation of the white

  guy confidence after using the insurance.

  
  

6. Comparative Analysis (Optional)

• Compared to another insurance advertisement, this MoneySuperMarket insurance attract many people attention because of how unique and different it is, because at first people

  might be questioning about the context of this advertisement, although this type of advertisement have been used many times by some of other brand.

• 
  

  
  

  B. Advertisement 2

  
  

  
  

  
  
  

  
  

Title of the Advertisement: Cadbury Gorilla playing drum

Brand/Product: Cadbury Chocolate Bar

Duration of the Advertisement: 1 minute and 43 seconds

Brief Overview/Summary: uses a gorilla to play a drum to attract people's attention.

1. Target Audience

• Young aged until Old people, because they uses this certain song that people in any age listens.

2. Message and Purpose

• Message= gorilla playing drum to attract people's attention, with the purple background in it.

• Purpose= To attract and persuade anyone to watch the advert because of the gorilla playing drum are unique and interesting, and to make people talk about it because of how random it was.

  
  

3. Meaning and Interpretation

• The Gorilla playing drum with the purple background in the back as an interpretative of Cadbury's signature colour.

• Meaning: It has no meaning, since they didn't put the context in the advertisement.

  
  

4. Effectiveness

• Its so effective because the advert has nothing to do with the product, but it does seek so many people attention of how random and unique it was, so people were talking about how

  unique and interesting it is, and from that, the product selling are getting higher.

• 5. Personal Response

  • For me, the advert is is very interesting because of how random it was, make 

    people questioning about it, and it is effective to seek people's attention towards 

    the product.

  
  
  6. Comparative Analysis (Optional)

• Compared to another brand that sell the same product, this Cadbury advertisement is one of the most successful ads, because of how different it is, they didn't put any context and the ads is not related with the product that they sells.

C. Advertisement 3

Title of the Advertisement: "A doll can help change the world"

Brand/Product: Super In Style Barbie Doll

Duration of the Advertisement: 30 secs

Brief Overview/Summary: Uses a minority girl to seek others that have the same ethnicity with the girl in ad that were playing happily with the barbie

doll

1. Target Audience

Young aged, teenager minority girls with brown skin.

2. Message and Purpose

Message= The minority barbie doll that are fun to play with, with the minority ethnicity to attract 

young girl that has a similiar looks with the doll.

 

Purpose= To attract and persuade any minority girls to play with the brown skin

barbie doll.

3. Meaning and Interpretation

The 3 So in style barbie doll are the interpretative of the minority girls, to change the stereotype that many people knows, that barbie doll has to be white, in fact there are so many ethnicity in this world, so they invented

 their product to be more inclusive with this SIS barbie doll.

4. Effectiveness

It is effective to represent the minority girls and using a girl that look similar to the barbie doll attract minority girl attention to try their product in the advertisement.

5. Personal Response

In my opinion, by using the girl that have a similar look to the barbie dolls are really effective to promote their product, because its more relatable for the minority girls. And the fun and vibrant colours with a memorable song might seek young girls attention.

6. Comparative Analysis (Optional)

Compared to another brand that sells the same such products as Mattel, they have the same 

branding style, but this time, Mattel was introducing their inclusive black/ brown barbie doll that is very rare.

 

D. Advertisement 4

 

Title of the Advertisement: "The High Shine Fashion Lipstick"

Brand/Product: Dior Addict Shine Lipstick in red

Duration of the Advertisement: 20 secs

Brief Overview/Summary: The promotion of the new Dior High Fashion Lipstick promoted

by actress Anya Taylor Joy and Kpop star Kim Jisoo

1. Target Audience

• Teenagers and 18ish girls until 60 years old woman who loves luxury brand make- 

  up and middle to upper class woman.  

   

2. Message and Purpose

Message= To discover the new Dior Addict campaign, a vision of free and uncompromising femininity with triumphant shine introduced by the global ambassador Kim Jisoo and Anya Taylor Joy

Purpose= To introduce the new product of Dior Addict lipstick series and to persuade any ladies to try their high shine fashion lipstick.

3. Meaning and Interpretation

Kim Jisoo and Anya Taylor joy are the interpretative of elegance and beauty trough a lipstick that worn by the 2 diva introducing the new Dior addict collection that attract and make people interested to try their

new collection that is worn by the multi-talented Kpop idol Kim Jisoo and actress Anya Taylor Joy.

4. Effectiveness

Its effective because they use the 2 celebrities that is known well for their beauty and is a 

fashion icon make people persuated to try the things that are worn by them.

5. Personal Response

Personally, as a teenager girl who loves makeup, by watching this advertisement, I'd like to try the Dior new high fashion collection introduced by Anya Taylor Joy and Kim Jisoo because the advertisement make me feel curious and I would spend my money on the products that Kim Jisoo wear. And by using Kim Jisoo and Anya Taylor Joy that is loved by every teenagers and woman out there, Dior successfully attract many people attention and increase their sales of their product.

 

6. Comparative Analysis (Optional)

Compared to another luxury makeup brand, their marketing strategy is smart, because of the

star appeal that they use attract so many people to try their new product because its worn by

them, compared to another luxury brand like Chanel that didn't put their focus on the people who'll 

advertise their product make Dior's product sales increased.

D. Advertisement 5

 

Title of the Advertisement: "Introducing the new culture of skincare"

Brand/Product: Fenty skin Skincare collection

Duration of the Advertisement: 1 mins

Brief Overview/Summary: Uses black people to advertise fenty skin skincare product

1. Target Audience

Young men/ladies from age 17 to 40 focusing black or brown skin people, but can be used by any

other ethnicity.

2. Message and Purpose

Message= Fenty skin is focusing on women empowerment and body empowerment through

their ads.

Purpose= To focus on building their image as a brand that is building their own empire 

empowering men and women from all race and for them to love their own skin, through this ad, we can see that they put their focus to sell their product to people that is a minority.

3. Meaning and Interpretation

The diversity in this ad represent that their brand is open to everyone, like the hijabi woman, southeast

asian woman with dark skin, and so many more

4. Effectiveness

It is effective to seek so many people attention, especially they mentioned about all race, culture and show their respect that make their brand to have a good image and to look more inclusive make people want to spend their money to buy their product.

5. Personal Response

Fentyskin use a lot of representation of all race and about body positivity and empowering woman which

is embracing us, woman that are different shows that this brand is open for everyone from all race and culture which is a good topic choice to build a good image for their skincare brand.

6. Comparative Analysis (Optional)

Compared to other brand that sell similiar products, this brand shows how inclusive they are by 

bringing about ethnicity, race which is very different from the others because we only see 

makeup and skincare advertisement with light-skinned people in it.